Marc Thorpe Design
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IBM

In collaboration with digital media partner HUSH and IBM's agency Ogilvy, Marc Thorpe Design was asked to conceptulize a data wall. The IBM Data Wall was conceived to host data collected and visualized as interactive graphic content. The graphic data would be presented on a series of high definition touch screens. The architecture of the wall is designed in three stacked parts, Audio Bar, Video Block and Hardware Block. The top video block was designed as the extroverted visual presentation and the lower hardware block as the introverted hardware containment. The two sections interlock at 10 degrees and shift off center to produce a dynamic cantilevering composition encouraging interactivity and circulation around the wall. The Audio Bar, surround sound system cantilevers off the Video Block washing the user in an interactive audio experience.

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