Marc Thorpe Design

Acqua di Parma

Marc Thorpe Design was selected by Acqua di Parma and LVMH to design and develop a new aesthetic and programmatic approach to the ADP worldwide boutiques. Our design is a new fresh and modern luxury retail concept for the legacy brand. The design of the new Acqua di Parma experience is rooted in the three guiding values of the brand, Mastering Simplicity, Perfect Imperfection and Sunny Sophistication. Our goal is to create a memorable and emotional consumer experience that speaks to all the senses. To create a personal and engaging space that connects the brand and guest, enhancing their willingness to return to Acqua di Parma. Acqua di Parma is not just a brand but a way of life. It is a lifestyle, which reflects the purity, elegance and grace of Italy.